Effective Date: 1 June 2025
Last Updated: 1 June 2025
At Fifi Design (referred to herein as “we”, “our” or “us”), we are committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible manner. This Privacy Policy explains how we collect, store, use, and disclose your personal information when you visit our website, fifidesign.com.au, purchase our jewellery products, or interact with our services. This policy complies with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth).
1. Information We Collect
We may collect, process, and store various types of personal information, including but not limited to:
- Contact Information: Name, email address, telephone number, and postal address provided during account creation, customer service enquiries, or checkout.
- Payment and Transaction Data: Billing details, payment method information (processed securely via third-party payment processors such as Stripe, PayPal, and Afterpay), and purchase history.
- Online Identifiers: IP addresses, browser type, device identifiers, and cookie data automatically collected when you visit our website.
- Usage Data: Information about how you interact with our site, such as pages visited, links clicked, and other site navigation data.
- Marketing Data: Data collected through our use of advertising services (Google Ads, Microsoft Ads) and analytics tools (Google Analytics) to help us better understand our audience and improve our offerings.
2. How We Collect Your Information
Your personal data is collected through several methods:
- Directly from You: When you register for an account, complete a purchase via our WooCommerce platform, fill out contact or enquiry forms, or subscribe to our newsletters.
- Automatically: Via cookies, log files, and similar tracking technologies as you navigate our website.
- Through Third-Party Services: Our integrations with platforms such as Google Analytics, Google Ads, and Microsoft Ads may also collect data about your interactions with our website. Likewise, payment information is collected by and transmitted securely to our payment processors—Stripe, PayPal, and Afterpay—each of which maintains its own privacy policies.
3. How We Use Your Information
We use your personal information for purposes such as:
- Processing Transactions: To complete your orders and manage your payments securely.
- Communications: To send order confirmations, shipping updates, newsletters, and respond to enquiries.
- Website Functionality and Improvement: To monitor and improve our website’s performance, security, and user experience.
- Marketing: To deliver personalized offers and advertisements through services such as Google Ads and Microsoft Ads. You may opt out of marketing communications at any time.
- Analytics: To analyze user behavior with tools like Google Analytics to enhance our site features and offer a better shopping experience.
4. Disclosure of Your Information
We may share your personal information with:
- Service Providers: Trusted third parties including WooCommerce, WordPress hosting providers, payment gateways (Stripe, PayPal, Afterpay), and analytics/advertising providers (Google Analytics, Google Ads, Microsoft Ads). These providers are solely contracted for processing and facilitating our operations.
- Legal and Regulatory Authorities: Where required by law or if necessary to protect our legal rights.
Before transferring any personal information to third parties, we ensure that appropriate safeguards are in place to maintain the privacy and security of your data.
5. Cookies & Tracking Technologies
Our website uses cookies and similar technologies to:
- Enhance your shopping experience,
- Analyze website usage and trends,
- Deliver targeted advertising.
When you visit our website, a cookie notice is displayed. By continuing to use our site, you consent to the use of cookies. You can manage your cookie settings through your browser options; however, please note that disabling cookies may affect your experience on our site.
6. Data Security & Retention
We take commercially reasonable steps to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. We retain your information for as long as is necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, or internal policy requirements.
7. Your Rights & Choices
You have certain rights in relation to your personal information, such as:
- Access and Correction: Request access to or correction of your personal information.
- Opt-Out: Withdraw your consent for receiving marketing communications.
- Data Deletion: Request the deletion of your personal data, subject to legal limitations or obligations.
To exercise these rights, please contact our Privacy Officer at the contact details provided below. We will respond to your request in accordance with applicable laws.
8. Cross-Border Data Transfers
Some of our service providers and partners may be located outside Australia. In these cases, your personal information may be transferred to other jurisdictions; however, we ensure that such transfers are subject to appropriate safeguards and comply with relevant data protection requirements.
9. Changes to This Privacy Policy
We may update our Privacy Policy from time to time to reflect changes in our practices or regulatory requirements. Any updates will be posted on this page along with a new Effective Date. We encourage you to review our Privacy Policy periodically.
10. How to Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Privacy Officer:
Email: info@fifidesign.com.au
Postal Address: PO Box 307, Southport Qld 4215
For any privacy-related enquiries or complaints, you may also contact the Office of the Australian Information Commissioner (OAIC).